I find what’s in the way, then build the fix.

I work with internal marketing teams, marketing agencies and founders. Some months that means turning an expert’s knowledge into something people actually finish reading. Other months it is the outbound infrastructure behind a pipeline, or a week of repetitive admin lifted off a team and handed back as a workflow that runs itself.

What I don’t do is arrive with a package. The first conversation is about what you are trying to achieve and what is getting in the way, because the answer changes the work. If your process is broken rather than under-automated, I will tell you that before I build anything.

I trained as a pharmacist. That reads like an odd route into marketing until you have written for a regulated finance or healthcare client and had every claim checked against a source before it reached them. The qualification is not the interesting part. The habit it left behind is, and it is why the accounts nobody else wants to touch tend to land on my desk.

Seven years in, the through line is the same: find the thing that is actually holding the business back, then build the content, the system or the process that fixes it. I work across BST and EST.