Blog Posts
My takes on growth, marketing, visibility, and the systems behind them.
All writing
Nothing under that category yet.
DNS to SMTP: the outbound setup most agencies skip
Domains, records, warm-up and sending, in the order they have to happen. The part that sits outside what a copywriter usually touches, and why that is exactly why it never gets done.
Writing that survives a compliance read
Finance and healthcare copy gets killed at legal, not at draft. What changes when you write for the reviewer as well as the reader.
The reporting workflow that stopped eating Mondays
One agency spent a morning a week assembling client reports by hand. Here is the build that replaced it, and the handover that kept it theirs.
Bring me your messiest bottleneck
You talk, I listen and recommend a solution. Yes, I’d also tell you straight if I’m not the right fit.
Prefer async? Ask me anything →