Problem
The team was spending too much time manually finding and qualifying prospects. Sourcing, checking and organising a list ran before any outreach could start, and it ran again every week.
What I built
An n8n workflow that sources prospects, enriches each record, scores it against the fit criteria we agreed, and writes qualified rows into the CRM ready for outreach.
Process
- Mapped the manual process step by step and timed each one
- Agreed the qualification rules with the team before building anything
- Built the sourcing and enrichment chain in n8n
- Added a scoring pass so unqualified records never reach the CRM
- Documented the workflow and handed it over
Results
- A repeatable lead generation process that runs on a schedule
- Manual prospecting time reduced
- Qualification rules written down rather than held in one person’s head