Some of the projects I've worked on that drove growth

I’ve worked on projects that helped businesses become more visible, generate leads, win clients, and create systems that save their teams time.

Two people fitting two puzzle pieces together

Brands I’ve worked with

My portfolio

Content and thought leadership

Finance

How to Spot a Trustworthy Unsecured Lender

Buyer-education piece built around five checks: who the lender is, cost transparency, underwriting, post-funding conduct, and how they treat introducers. Published under the client's own byline.

365 Finance365finance.co.ukRead the sample

Healthcare

Regulated healthcare content

Pharmacy background applied to compliance-sensitive copy.

Intiva Health

B2B tech

Founder ghostwriting

Thought leadership that still sounds like the founder.

The Tech Cornr

Finance

Long-form thought leadership

Commercial goals balanced against customer perspective.

365 Finance

Real estate

Whitelabel agency retainer

Client-ready drafts delivered under the agency brand.

Automated systems

Lead generation

Domain and inbox setup through to sending, warm-up and reporting. Documented so the team owns it.

  • DNS
  • SMTP
  • Warm-up
  • Sequencing

EmptyAdView project

Lead generation

The build-and-maintain layer behind an agency brand, extended to their own clients.

  • Enrichment
  • Verification
  • CRM

VivinsalesView project

Automation

Reporting that assembles itself from the tools already in the stack.

  • Make
  • n8n

View project

Automation

One SME interview becomes a month of assets without a PM chasing checklists.

  • n8n
  • LLM

View project

Automation

Automated lead sourcing and outreach system built to reduce manual prospecting work.

  • n8n
  • Apify
  • OpenAI
  • Google Sheets
  • CRM

View project

Agencies, brands and companies I’ve delivered for

Named where the client approved it. Locations because the work travels.

Client engagements, location, engagement type and scope
ClientWhereEngagementScope
365 FinanceLondon, UKFreelance copywriterProduct, audience and brand-voice copy
EmptyAdQuebec, CanadaOutbound buildDNS to SMTP infrastructure
The Tech CornrLondon, UKGhostwritingFounder thought leadership
VivinsalesOttawa, CanadaBuild and manageOutbound infrastructure, resold to clients
Intiva HealthTexas, USAContent and SEOHealthcare content, link building
FreelanceCopywriter.com.auAustraliaWhitelabel writingFinance and real estate copy

Lead generationEmptyAd

Outbound email infrastructure

Domain and inbox setup through to sending, warm-up and reporting. Documented so the team owns it.

Tools

  • DNS
  • SMTP
  • Warm-up
  • Sequencing

Lead generationVivinsales

Resold lead-gen build

The build-and-maintain layer behind an agency brand, extended to their own clients.

Tools

  • Enrichment
  • Verification
  • CRM

Automation

Client reporting pipeline

Reporting that assembles itself from the tools already in the stack.

Tools

  • Make
  • n8n

Automation

Brief-to-draft content pipeline

One SME interview becomes a month of assets without a PM chasing checklists.

Tools

  • n8n
  • LLM

Automation

Automated n8n Lead Generation System

Automated lead sourcing and outreach system built to reduce manual prospecting work.

Problem

The team was spending too much time manually finding and qualifying prospects. Sourcing, checking and organising a list ran before any outreach could start, and it ran again every week.

What I built

An n8n workflow that sources prospects, enriches each record, scores it against the fit criteria we agreed, and writes qualified rows into the CRM ready for outreach.

Process

  • Mapped the manual process step by step and timed each one
  • Agreed the qualification rules with the team before building anything
  • Built the sourcing and enrichment chain in n8n
  • Added a scoring pass so unqualified records never reach the CRM
  • Documented the workflow and handed it over

Results

  • A repeatable lead generation process that runs on a schedule
  • Manual prospecting time reduced
  • Qualification rules written down rather than held in one person’s head

Tools

  • n8n
  • Apify
  • OpenAI
  • Google Sheets
  • CRM

Bring me your messiest bottleneck

You talk, I listen and recommend a solution. Yes, I’d also tell you straight if I’m not the right fit.

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