Domain and inbox setup through to sending, warm-up and reporting. Documented so the team owns it.
- DNS
- SMTP
- Warm-up
- Sequencing
EmptyAdView project
Lead-Gen Systems
Full outbound systems, built and managed from prospect to booked call.
Systems that are running
A sample of the builds, named where the client approved it.
The build-and-maintain layer behind an agency brand, extended to their own clients.
- Enrichment
- Verification
- CRM
VivinsalesView project
Automated lead sourcing and outreach system built to reduce manual prospecting work.
- n8n
- Apify
- OpenAI
- Google Sheets
- CRM
View project
This is the whole outbound system, not a list handed over or a few cold emails sent on your behalf. I build the infrastructure behind your pipeline and then keep it running: finding the right prospects, setting up the sending side, personalizing and sequencing the outreach, and reporting on what it produced.
The parts are only useful together. A good list sent from an unwarmed domain does nothing. Perfect infrastructure carrying a vague message does nothing either. Owning the whole path from prospect to booked call is what makes the result repeatable.
The pipeline behind this website runs on this exact stack. One-off builds are welcome too; one agency’s outbound infrastructure was standing in days, DNS to SMTP.
What’s included
- Prospecting and list-building
- Enrichment and verification
- Domain and inbox setup, DNS to SMTP
- Warm-up
- Sequencing and personalization
- Campaign management and monitoring
- Reporting that shows what is actually working
He gets both the technical and commercial sides of outbound. That’s rare and valuable.
How the system comes together
Four stages, in this order. Skipping one is usually what went wrong the last time outbound was tried.
Targeting and lists
Who is worth talking to, sourced and enriched, then verified before anything is sent. Verification is not an afterthought here: an unclean list is the fastest way to lose a sending domain.
Sending infrastructure
Domains and inboxes set up properly, DNS to SMTP, then warmed until they can carry real volume. This is the part most teams skip, and it is usually why the last attempt landed in spam.
Sequencing and personalization
Sequences written for the segment, with personalization that reflects something true about the account rather than a first name dropped into a template.
Management and reporting
Campaigns monitored and adjusted while they run, with reporting that shows which segments and which messages are producing conversations, not just opens.
Two ways teams run it
For your own pipeline
The system books fit calls while your team stays on client work. You own the domains, the data and the sequences; I build them and keep them running.
As a service you resell
Your clients need outbound and you would rather not staff for it. I am the build and maintain layer behind your brand, working to your process and never contacting your clients directly.
Typical stack: Apollo, LinkedIn, Make, n8n, Instantly, Smartlead, MillionVerifier and more. The tools follow the job, not the other way round, and I will work inside what you already pay for wherever that makes sense.
Bring me your messiest bottleneck
You talk, I listen and recommend a solution. Yes, I’d also tell you straight if I’m not the right fit.
Prefer async? Ask me anything →